Category: ‘Knowledge Center’


What is SEO and why is it important?

Sunday, July 11th, 2010 No Comments »

SEO stands for Search Engine Optimization. It is the process by which specific keywords and content is placed and organized on a website so that Search Engines (like google, yahoo, bing, etc) can more easily find your website among millions of other similar sites.

When done successfully, your website can show up on the first page results for a given search.


What are web standards and why are they important?

Sunday, July 11th, 2010 No Comments »

When you hire someone to create a website for you, you basically view the end result. The aesthetic look and feel of the website can be achieved many different ways. For instance, someone might use a table layout. Another could do it without any tables. The possibilities are endless.

To the unsuspecting client, what you see is not always what you get. A poorly coded website can can introduce a few problems, notably speed and ease by which web crawlers (google, yahoo, etc) can index the website content. The World Wide Web Consortium outlines some standards for proper web design.

In effect, the standards separate web content from presentation. Adhering to standards is not only easier for the client to make changes but also for other companies and freelancers involved.